Rank for the searches that bring buyers
Technical fixes, local SEO, content and links from relevant sites, handled by experienced SEO specialists who work as freelancers. The work is tied to calls and leads, and costs much less than typical agency fees.
Rankings that turn into calls
| Keyword | Position | Change |
|---|---|---|
| ac repair near me MAP | 2 | ▲ 9 |
| emergency ac service | 4 | ▲ 12 |
| ac installation cost | 6 | ▲ 18 |
| best ac technician [city] | 3 | ▲ 5 |
Three ways SEO usually goes wrong
Most disappointing SEO fails for one of these reasons. Each card shows how we handle it.
Ranking for broad, high-volume words looks good in a report but brings visitors who were never going to buy.
Vague retainers, jargon-filled PDFs and no clear link between the work and the results.
Search now happens in the map pack and in AI answers as well as the ten blue links.
SEO measured in calls and leads
We focus on the searches that turn into customers: the services you sell, in the places you sell them, asked the way real people ask.
Every change we make is tied to something you can see in your report: rankings, calls, form fills and leads. The report is written for business owners rather than SEO specialists.
What it takes to rank and stay ranked
Eight connected pieces of work, run by our freelancing experts and included in every plan.
Keyword & intent research
We map the searches your buyers make at each stage and prioritise the ones closest to a sale.
- Buyer-intent segmentation
- Competitor keyword gaps
- Topic clusters & page map
Technical SEO
Speed, crawling, indexing and site structure fixed, so Google can read every page that matters.
- Core Web Vitals & speed
- Indexing & crawl fixes
- Schema / structured data
On-page optimisation
Titles, headings, copy and internal links tuned to the words your customers use.
- Titles & meta descriptions
- Heading and content structure
- Internal linking
Local SEO & Google Business Profile
Show up in the map pack and “near me” searches across the areas you serve.
- GBP optimisation & posts
- Citations & NAP consistency
- Location & service-area pages
Content that ranks
Service pages, guides and blog posts built around what people search for, sent to you for approval first.
- Service & landing pages
- Helpful guides & FAQs
- Content refreshes
Link building & digital PR
Links earned from relevant websites and local publications. We never use link farms.
- Editorial & niche links
- Local PR & directories
- Unlinked mention reclaim
AI search (AEO & GEO)
Get cited when people ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews.
- Answer-first content
- Entity & schema work
- AI mention tracking
Tracking & reporting
Rankings, traffic, calls and leads in one place, with what we did and what comes next.
- GA4 & Search Console setup
- Call & form tracking
- Plain-language monthly report
How we think about SEO
These four rules shape every plan we write and every page we touch.
Start with your customers
We start with who buys from you and how they search when they’re ready to hire, then choose keywords to match.
Win buying searches first
“Emergency plumber near me” brings more customers than “plumbing tips”. We go after high-intent searches first, then build wider coverage.
Build fewer, better pages
Fewer, better pages and links from relevant sites. Thin content and spammy links can hurt your rankings, so we avoid both.
Turn rankings into leads
A page that ranks but doesn’t convert hasn’t done its job, so every page gets a clear next step: call, form or booking.
A clear process, month after month
You’ll always know what we’re working on and why. Tap a step to see what it includes.
- Technical health checkSpeed, indexing, crawl errors, mobile
- Content & keyword gap analysisWhat competitors rank for that you don’t
- Local & AI visibility checkMap pack, GBP, ChatGPT / Gemini mentions
Core service + location keywords
Service variations, comparison & cost pages
Guides, FAQs and topic clusters
- Keyword-to-page mapOne clear target per page, so pages don’t compete
- Goals agreed with youCalls, forms and bookings tracked from day one
- Technical fixes shippedSpeed, schema, redirects, internal links
- Pages optimisedTitles, headings, copy and calls-to-action
- New content publishedWritten by us, approved by you
- Links & citations earnedRelevant sites, local publications, directories
- Google Business Profile updatedPosts, photos, services, Q&A
See where you stand first. The free SEO audit is step one and takes about a minute.
Run free SEO audit →
Your work is handled by our team of freelancing experts from the industry. (Rakesh Siliveru, Akhil Kammari, Nibin Yohannan, Sai Mohan Bopparaju)
Meet the team →A realistic SEO timeline
SEO results build on each other over time. This is what usually happens, and when.
Foundations
Audit, tracking set up, technical fixes and Google Business Profile cleaned up.
Early movement
Optimised pages start climbing; first new content and links go live.
Momentum
More keywords reach page one; map-pack visibility and enquiries grow.
Compounding
Steady, lower-cost leads from search, and we scale what’s working.
How STARC compares
Every SEO provider promises rankings. What matters is whether those rankings turn into revenue.
| Doing it in-house | Typical SEO agency | STARC | |
|---|---|---|---|
| Focus | ~Whatever time allows | ~Traffic and keyword counts | ✓Calls, leads and customers |
| Expertise | ✕One generalist, learning on the job | ~Junior staff on your account | ✓8+ years of hands-on experience |
| Local & AI search | ✕Usually missed | ~Sold as extras | ✓Included in every plan |
| Reporting | ~Ad-hoc | ✕Jargon-heavy dashboards | ✓Plain-language monthly report |
| Contracts | ✓None | ✕Long lock-ins | ✓Flexible, month to month |
| Cost | ~Salaries and training | ✕Agency fees and overheads | ✓Freelance rates, lower than agency fees |
| Ownership | ✓Yours | ~Sometimes held back | ✓Everything we create is yours |
SEO shaped around your business
Good SEO is never one-size-fits-all. We adapt the plan to how your customers find and buy from you.
Local service businesses
Plumbers, electricians, HVAC, salons, repair shops, restaurants: any business whose customers search “near me”. The goal is to win the map pack and the calls that come with it.
- Google Business Profile & map-pack ranking
- Service + area landing pages
- Reviews strategy and citation cleanup
- Click-to-call and booking tracking
E-commerce stores
Shopify, WooCommerce and custom stores that want product and category pages to rank for buying searches, so they sell without paying for every click.
- Category & product page optimisation
- Product schema and rich results
- Site speed and crawl budget
- Buying guides that link to products
B2B & SaaS companies
Longer buying cycles need content for every stage, from “how do I solve this” to “X vs Y”. We focus on the pages that turn into demos and enquiries.
- Comparison, alternative and use-case pages
- Topic clusters around your product
- Demo / trial conversion paths
- AI-search visibility for vendor research
Clinics & professional services
Doctors, dentists, lawyers, accountants and consultants, where trust decides who gets the call. We build authority as much as rankings.
- Expertise-led content (E-E-A-T)
- Practitioner and location pages
- Reviews and reputation signals
- Appointment and enquiry tracking
Plans sized by the keywords you want to win
Every plan covers the same work. The difference is how many keywords and pages we target. We’ll recommend the right size after your audit.
Growth
Several services, or a few nearby towns. Our most common starting point.
Get a quoteThe tools we use
These tools handle research, tracking and reporting. Experience decides what we do with the data.
Questions we hear a lot
If your question isn’t here, ask us directly. We reply within one business day.
Ask a question →How long does SEO take to work?
Most businesses see early movement in 2–3 months and stronger, steadier results over 6–12 months. It depends on your website’s starting point and how competitive your market is. Your monthly report shows progress the whole way.
Can you guarantee a #1 ranking?
No, and be careful of anyone who does. Google decides rankings. What we guarantee is the work: the fixes, content and links we commit to each month, reported openly.
What’s the difference between SEO and local SEO?
SEO covers your whole website’s visibility in Google. Local SEO focuses on the map pack and nearby searches, mostly through your Google Business Profile, reviews and citations. Every plan includes both.
Does SEO help with ChatGPT and AI search?
Yes. AI assistants rely on many of the same signals as Google: clear answers, structured data and trusted mentions. Our SEO work includes answer-first content and schema, and we check whether ChatGPT, Gemini and Perplexity mention you.
Do you write the content?
Yes. We write service pages, guides and blog posts, and send them to you for approval before anything goes live.
Will I own everything you create?
Yes. The content, pages, and improvements on your website are yours, even if we stop working together.
Do I need to sign a long contract?
No. We work month to month. SEO does need a few months to show results, so we recommend committing to at least six months, but the choice is yours.
Should I do SEO or Google Ads?
Ads bring traffic the day they go live and stop when you stop paying. SEO takes longer but keeps bringing customers without paying per click. Most growing businesses use both: ads for now, SEO for the long term.
Related services
SEO works best alongside channels that bring traffic now and convert it well.
Find out where you rank today.
Start with a free SEO audit, or call +91 70138 40985 to talk through your goals.