Google Ads that turn clicks into customers
Search, Performance Max and Shopping campaigns built around your margins, with proper tracking, weekly checks and reports that show what your ad spend brings back.
Spend that turns into leads
| Campaign | Leads | Cost / lead |
|---|---|---|
| Search: core services | 64 | ▼ 12% |
| Search: emergency | 38 | ▼ 21% |
| Performance Max | 29 | ▼ 9% |
| Remarketing | 11 | ▼ 15% |
Where Google Ads budgets usually leak
Most underperforming accounts lose money in the same three places. This is how we fix each one.
Without proper conversion tracking, you end up optimising for clicks, and Google will happily spend your budget on them.
Broad keywords, weak negatives and generic ads attract people who were never going to buy.
Accounts left alone drift: costs creep up, budget goes to the wrong places and results slide.
Paid search that pays you back
Google Ads can bring you customers on the day it goes live, or it can quietly burn your budget. The setup decides which: tracking, structure, keywords, ads and the page people land on.
We build campaigns around your margins and real conversions, then check them every week. You’ll know what you spent, what it brought in and what we plan to do next.
What a profitable account needs
Eight pieces that work together. When one is missing, the whole account underperforms.
Account audit
A full review of your current account: wasted spend, structure, tracking and quick wins.
- Wasted-spend analysis
- Structure & settings review
- Prioritised fix list
Keyword strategy
The searches that bring buyers, with the right match types and budgets.
- Intent-based keyword groups
- Match-type strategy
- Competitor research
Conversion tracking
Calls, forms, bookings and sales tracked properly. Everything else depends on this.
- GA4 & Google Tag Manager
- Call & form tracking
- Enhanced conversions
Ads & assets
Ad copy written for buyers, with sitelinks, callouts and images that earn the click.
- Responsive search ads
- Sitelinks, callouts, images
- Ongoing A/B testing
Landing pages
Pages that match the ad and make it easy to call, book or buy.
- Message-matched pages
- Speed & mobile first
- Conversion rate testing
PMax & Shopping
Performance Max and Shopping campaigns with clean product feeds and sensible limits.
- Merchant Center feeds
- Asset groups & signals
- Brand & budget controls
Waste control
Every week we cut the searches and placements that cost money without converting.
- Search-term reviews
- Negative keyword lists
- Placement exclusions
Weekly QA & reporting
Weekly checks, plus a monthly plain-language report on spend, leads and next steps.
- Weekly account checks
- Monthly report & call
- Budget pacing alerts
How we approach Google Ads
These four rules shape every plan we write and every campaign we run.
Aim for profit
Cheap clicks are worthless if nobody buys. We optimise for leads and sales at a cost that works for your business.
Track before spending
What isn’t measured can’t be improved, so tracking goes in before any budget is spent.
Keep it relevant
The right search, the right ad and the right page. Relevance lowers costs and raises conversion rates.
Test instead of arguing
We test ads, bids and landing pages and let the data decide.
How we run your account
You’ll always know what we’re working on and why. Tap a step to see what it includes.
- Account & competitor auditWasted spend, structure, opportunities
- Conversion trackingCalls, forms, bookings, sales
- Goals & target costs agreedWhat a lead is worth to you
- Campaign structureGrouped by service and intent
- Keywords & negativesBuyers in, time-wasters out
- Ads, assets & landing pagesMessage-matched and mobile-first
- Controlled launchSensible budgets while data builds
- Daily checks in week oneProblems caught early
- Search-term clean-upWaste cut quickly
- Bids & budgetsMoved to what converts
- Ad and page testsAt least one test always running
- Monthly report & callResults, changes, next steps
See where you stand first. The free audit takes about a minute.
Run free audit →
Your work is handled by our team of freelancing experts from the industry. (Rakesh Siliveru, Akhil Kammari, Nibin Yohannan, Sai Mohan Bopparaju)
Meet the team →What the first 90 days look like
Google Ads moves faster than SEO, but the first weeks are spent learning. This is the usual path.
Tracking & build
Audit, conversion tracking, campaign build and landing page fixes.
Launch & learn
Campaigns go live, with daily checks and early waste clean-up.
Optimise
Bids, keywords and ads refined using real conversion data.
Scale
Budget moves to what works, with new campaigns where they make sense.
How STARC compares
Any agency can launch a campaign. What matters is the work that happens every week after launch.
| Doing it in-house | Typical agency | STARC | |
|---|---|---|---|
| Optimising for | ~Whatever looks good | ~Clicks and impressions | ✓Leads and sales |
| Tracking | ✕Often missing | ~Basic form tracking | ✓Calls, forms and sales, set up properly |
| Account checks | ~When there’s time | ✕Monthly at best | ✓Every week |
| Account ownership | ✓Yours | ✕Sometimes held by the agency | ✓Always yours |
| Reporting | ~Ad-hoc | ✕Exported dashboards | ✓Plain-language monthly report |
| Cost | ~Salaries and training | ✕Agency fees and overheads | ✓Freelance rates, lower than agency fees |
Google Ads for your kind of business
Every business finds customers differently, so we adapt the plan to how yours buy.
Local service businesses
People searching “near me” are ready to call. We work to make sure they call you, not the business listed below you.
- Location & radius targeting
- Call-focused ads and extensions
- Call tracking and recordings
- Ad scheduling around your hours
E-commerce stores
Shopping and Performance Max campaigns built around your margins as well as your revenue.
- Merchant Center feed optimisation
- Shopping & PMax structure
- ROAS targets by product group
- Remarketing to cart abandoners
B2B & SaaS companies
Long sales cycles need tracking beyond the first form fill, so we optimise for qualified leads.
- High-intent and competitor keywords
- Offline conversion imports from your CRM
- Demo and trial landing pages
- Lead quality feedback loops
Clinics & professionals
Healthcare and professional services have strict ad policies and valuable leads. We handle both carefully.
- Policy-compliant ad copy
- Appointment and enquiry tracking
- Service and location campaigns
- Trust-building assets and reviews
Plans sized by the campaigns you need
Every plan gets the same care. The difference is how many campaigns we build and manage. You pay ad spend directly to Google.
The tools we use
These tools handle research, tracking and reporting. Experience decides what we do with the data.
Questions we hear a lot
If your question isn’t here, ask us directly. We reply within one business day.
Ask a question →How much should I spend on Google Ads?
It depends on your market and what a customer is worth to you. After the audit we’ll recommend a starting budget based on real search volumes and expected cost per click, and you can increase it once the campaigns are working.
Who owns the ad account?
You do. We work inside your Google Ads account, and the campaigns, data and history stay yours whatever happens.
How quickly will I see results?
Ads can bring leads within days of launch. The first few weeks are a learning period, and most accounts settle into a steady, improving cost per lead by month two or three.
Can you fix my existing account?
Yes. Most of our work starts with an audit of an existing account, and there’s usually wasted spend we can cut in the first week.
Do I need a new website or landing page?
Not always. If your current pages convert well we’ll use them. If not, we’ll recommend changes or build focused landing pages for your campaigns.
Should I do Google Ads or SEO?
Ads bring customers now and stop when you stop paying. SEO takes longer but keeps working. Most growing businesses use both: ads for today, SEO for the long term.
Related services
Paid search works best with a strong website and channels that grow over time.
Find out where your ad budget is leaking.
Start with a free Google Ads audit, or talk to us about your goals. Or call +91 70138 40985.