Be the business AI recommends
Many buyers now ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews before they click a link. We make sure those assistants understand your business, trust it and name it in their answers.
Where AI assistants mention you
| Prompt | Engine | Status |
|---|---|---|
| best dentist in [city] | ChatGPT | Cited #1 |
| teeth whitening near me | Gemini | Cited #2 |
| dentist open on sunday | Perplexity | Cited #1 |
| emergency dentist [city] | AI Overview | GAP |
AI answers name a few businesses and skip the rest
An AI answer usually names one to three businesses. If yours isn’t one of them, the customer never sees you, even when you rank on Google.
AI assistants summarise what they find online. When a competitor’s information is clearer and better cited, the assistant names them instead of you.
Ranking and being cited are different things. AI looks for direct answers, consistent facts and mentions on sites it trusts.
Out-of-date directories and inconsistent listings confuse AI models, and they repeat the mistake to customers.
Get named in AI answers
Answer engine optimisation (AEO) and generative engine optimisation (GEO) share one goal: when someone asks an AI assistant for help, your business should be the answer it trusts.
We start with solid SEO, then add what AI models look for: clear entities, structured data, direct answers and credible mentions. Each month we test the prompts that matter and report the results.
What it takes to get cited by AI
Eight connected pieces of work that make your business easy for AI to understand, trust and recommend.
AI visibility audit
We put your customers’ questions to the main AI assistants and record which businesses they name.
- Prompt testing by engine
- Competitor share of voice
- Gap & error report
Question research
We map the questions buyers ask at each stage. Those questions are what AI answers are built from.
- Conversational queries
- People-also-ask mining
- Intent by buying stage
Answer-first content
We rewrite pages so the answer comes first, with clear headings, direct statements and FAQs.
- Direct-answer formatting
- FAQ and how-to sections
- Comparison & cost pages
Entity optimisation
We make sure AI understands who you are, what you do and where you do it.
- Consistent name, address, phone
- About & service entities
- Knowledge panel signals
Structured data
Schema markup states your business facts in a form machines can read.
- Organization & LocalBusiness
- Service, FAQ & HowTo
- Review & product schema
Citations & mentions
AI gives weight to what trusted sites say about you, so we earn mentions on those sites.
- Industry & local publications
- Directory & review platforms
- Unlinked mention reclaim
Google AI Overviews
We optimise the pages Google draws on for the AI summaries at the top of its results.
- Snippet-friendly answers
- Source-page optimisation
- Overview tracking
AI mention tracking
A monthly report on which prompts mention you, which don’t, and what changed.
- Prompt-level tracking
- Share of voice by engine
- Plain-language summary
How we approach AI search
These four rules shape every plan we write and every campaign we run.
Write the answer plainly
AI rewards pages that answer the question directly. We write so a model, and a busy customer, can find the answer in one read.
Define the business clearly
AI works with entities: businesses, services, places. We define yours so they can’t be mixed up with anyone else’s.
Earn mentions from trusted sources
Calling yourself the best carries little weight. Mentions from sources AI trusts carry a lot.
Test real prompts every month
AI answers change often, so we test real customer prompts every month and base decisions on what we see.
How we get you recommended
You’ll always know what we’re working on and why. Tap a step to see what it includes.
- Prompt list agreed with youThe questions your buyers ask
- Testing across enginesChatGPT, Gemini, Perplexity, AI Overviews
- Share-of-voice benchmarkWho gets named today, and how often
- Website facts & schemaServices, locations, hours, pricing signals
- Listings clean-upGoogle Business Profile, Bing, directories
- Entity consistencyThe same details on every source
- Answer-first pagesDirect answers, FAQs, comparisons
- Mentions & citationsPublications, reviews, industry lists
- Internal linkingClear paths between related answers
- Monthly AI visibility reportWins, gaps and what changed
- New prompts addedCoverage grows with your business
- Quarterly strategy reviewWe agree the next priorities together
See where you stand first. The free audit takes about a minute.
Run free audit →
Your work is handled by our team of freelancing experts from the industry. (Rakesh Siliveru, Akhil Kammari, Nibin Yohannan, Sai Mohan Bopparaju)
Meet the team →A realistic AI search timeline
AI visibility builds as your information becomes consistent and trusted. This is the usual pattern.
Baseline & fixes
Prompt testing, fact clean-up and schema on key pages.
First citations
Answer-first pages go live, and the first mentions appear in AI answers.
Wider coverage
More prompts covered and a larger share of voice against competitors.
Category authority
You’re named regularly for your core services and locations.
How STARC compares
AI search is new, and much of what is sold as “AI SEO” is guesswork. This is how our approach compares.
| Doing it in-house | Typical agency | STARC | |
|---|---|---|---|
| Measurement | ✕Rarely tracked | ~Screenshots now and then | ✓Prompt-level tracking every month |
| Foundations | ~Depends on skills | ✕AI tactics without SEO basics | ✓Built on solid technical SEO |
| Business facts | ~Updated when someone notices | ~Website only | ✓Aligned across every key source |
| Content | ~Written for people only | ✕Mass AI-generated pages | ✓Answer-first, written by people |
| Reporting | ✕None | ~Jargon-heavy | ✓Plain-language monthly summary |
| Cost | ~Salaries and training | ✕Agency fees and overheads | ✓Freelance rates, lower than agency fees |
AI search for your kind of business
Every business finds customers differently, so we adapt the plan to how yours buy.
Local service businesses
When someone asks “who’s the best plumber near me?”, AI names a handful of businesses. We work to make you one of them.
- Local prompts by area and service
- Google Business Profile alignment
- Reviews and reputation signals
- Accurate hours, prices and services
E-commerce stores
Shoppers ask AI for product recommendations and comparisons. We make your products and brand easy to recommend.
- Product & review schema
- Comparison and buying-guide content
- Brand mentions in roundups
- Merchant and catalogue consistency
B2B & SaaS companies
Buyers increasingly start vendor research in ChatGPT and Perplexity. We work to get you onto those shortlists.
- “Best X for Y” and alternatives prompts
- Use-case and comparison pages
- Analyst, review-site and list mentions
- Clear product and pricing entities
Clinics & professionals
Patients and clients ask AI who to trust, so your expertise and credentials need to be clear.
- Practitioner and credential entities
- Expert, reviewed content (E-E-A-T)
- Directory and association listings
- Location and specialty pages
Plans sized by the questions you want to own
Every plan covers the same work. The difference is how many prompts we track and optimise for. We’ll recommend a size after your audit.
The tools we use
These tools handle research, tracking and reporting. Experience decides what we do with the data.
Questions we hear a lot
If your question isn’t here, ask us directly. We reply within one business day.
Ask a question →What are AEO and GEO?
Answer engine optimisation (AEO) and generative engine optimisation (GEO) are two names for the same goal: making your business the answer AI assistants give. AEO focuses on direct answers; GEO focuses on being cited in generated responses.
Is this different from SEO?
It builds on SEO. AI assistants use many of the same signals, such as clear content, structured data and trusted links, but they reward direct answers and consistent facts even more. Strong SEO makes AI search work easier.
Can you guarantee ChatGPT will recommend us?
No. Nobody controls what AI assistants say, and anyone who promises otherwise is guessing. We improve the signals they rely on and report the results each month.
How do you measure AI visibility?
We agree a list of real customer questions, test them across the main AI assistants every month, and report who gets named, how often and how that changes.
How long does it take?
Fact and schema fixes can show up within weeks. Being cited regularly for competitive questions usually takes three to six months.
Do I still need SEO?
Yes. Google is still the biggest source of customers for most businesses, and AI assistants often draw on top-ranking pages. The two work best together.
Related services
AI search works best alongside strong SEO and accurate business information.
See what AI says about your business.
Start with a free AI visibility audit, or talk to us about your goals. Or call +91 70138 40985.