Reach your next customers where they scroll
Ads people stop for, audiences built around your buyers and proper tracking, so your Facebook and Instagram budget brings in leads and sales.
Ads that turn scrolls into leads
| Ad set | Leads | Cost / lead |
|---|---|---|
| Lookalike: past customers | 41 | ▼ 18% |
| Retargeting: site visitors | 27 | ▼ 26% |
| Interests: local homeowners | 19 | ▼ 11% |
| Advantage+ test | 9 | TEST |
Why boosted posts rarely bring customers
Meta ads reward strong creative and clean data. Most accounts we see are missing one or both.
Boosted posts are optimised for engagement, and likes don’t pay the bills.
Many cheap instant-form leads aren’t serious, and chasing them wastes your team’s time.
Stock images and tired templates get scrolled past in a split second.
Social ads built to bring in sales
Facebook and Instagram let you reach people before they ever search, by location, interests, life events and similarity to your best customers.
We pair that targeting with creative people stop for, and with tracking that tells Meta who your customers are. Then we test, learn which ads work and put more budget behind them.
What a strong Meta account needs
Strategy, creative, tracking and testing, all handled by our freelancing experts.
Audience strategy
We work out who your best customers are and how to find more people like them.
- Customer & competitor research
- Lookalike & custom audiences
- Location & interest targeting
Creative & copy
Ads designed and written for each placement, made to stop the scroll.
- Static & carousel ads
- Short video & Reels
- Hooks, headlines, offers
Pixel & Conversions API
Accurate tracking, so Meta optimises for customers rather than clicks.
- Pixel & event setup
- Conversions API (CAPI)
- Domain & event checks
Lead forms & pages
Instant forms and landing pages that capture serious enquiries.
- Qualifying form questions
- Landing page advice
- CRM & email hand-off
Testing
A structured testing plan for audiences, creative and offers.
- Creative A/B tests
- Audience experiments
- Offer & format tests
Retargeting
Ads that bring back people who visited, watched or engaged but didn’t buy.
- Website visitor retargeting
- Video & engagement audiences
- Catalogue retargeting
Shopping & catalogues
Product ads that show the right items to the right people.
- Catalogue setup & feeds
- Advantage+ shopping
- Dynamic product ads
Reporting
Spend, leads, sales and what we learned, explained in plain language.
- Monthly report & call
- Creative performance review
- Next month’s test plan
How we approach Meta ads
These four rules shape every plan we write and every campaign we run.
Start with the creative
On Meta, the ad itself has the most influence on results. A strong ad usually beats a bigger budget.
Test in a structured way
We test hooks, formats and offers to a plan, then put money behind the ads that win.
Prefer fewer, better leads
Ten serious leads are worth more than a hundred junk ones. We optimise for leads that become customers.
Plan the whole funnel
Reach, retargeting and conversion each get a message suited to where people are.
From the first ad to steady results
You’ll always know what we’re working on and why. Tap a step to see what it includes.
- Customer & offer reviewWho buys, why, and what they need to hear
- Competitor ad researchA close look at the Meta Ad Library
- Tracking auditPixel, CAPI and events checked
- Concepts & hooksSeveral angles to test
- Design & videoStatic, carousel, Reels, Stories
- Copy & offersWritten for each audience
- Campaign structureProspecting, retargeting, testing
- Audience & creative testsClear winners within weeks
- Lead quality checksFeedback from your team
- Budget scalingGradual increases based on data
- Monthly creative refreshNew ads before fatigue sets in
- Monthly report & callResults, lessons, next tests
See where you stand first. The free audit takes about a minute.
Run free audit →
Your work is handled by our team of freelancing experts from the industry. (Rakesh Siliveru, Akhil Kammari, Nibin Yohannan, Sai Mohan Bopparaju)
Meet the team →What the first 90 days look like
Meta needs data to learn. This is how results usually build.
Research & tracking
Audience research, Pixel and Conversions API setup, and the first creative.
Launch & learn
Campaigns go live, with the first audience and creative tests running.
Find winners
Winning ads and audiences become clear, and budget moves to them.
Scale
Steady results, regular creative refreshes and gradual scaling.
How STARC compares
Pressing “boost” is easy. This is how a managed Meta account compares.
| Doing it in-house | Typical agency | STARC | |
|---|---|---|---|
| Optimising for | ~Likes and reach | ~Cheap leads | ✓Leads and sales that convert |
| Creative | ~Whatever’s on the phone | ✕Generic templates | ✓New, tested creative every month |
| Tracking | ✕Pixel only, often broken | ~Pixel only | ✓Pixel + Conversions API |
| Testing | ✕None | ~Occasional | ✓A structured monthly test plan |
| Reporting | ✕Platform screenshots | ~Vanity metrics | ✓Plain-language monthly report |
| Cost | ~Salaries and training | ✕Agency fees and overheads | ✓Freelance rates, lower than agency fees |
Meta ads for your kind of business
Every business finds customers differently, so we adapt the plan to how yours buy.
Local service businesses
Reach homeowners, families and professionals in your area before they need you, so yours is the name they remember.
- Radius & neighbourhood targeting
- Lead forms with qualifying questions
- Offers and seasonal campaigns
- Retargeting website visitors
E-commerce stores
Catalogue ads, Advantage+ shopping and creative that sells products in the feed.
- Catalogue & dynamic product ads
- Advantage+ shopping campaigns
- UGC-style video creative
- Scaling focused on ROAS
B2B & SaaS companies
Meta works for B2B when the offer and audience are right: webinars, guides, demos and retargeting.
- Lead magnets and webinar promotion
- Lookalikes of your best customers
- Retargeting for demo requests
- Lead quality tracked through your CRM
Clinics & professionals
Build trust with local patients and clients through educational ads that follow platform policies.
- Policy-compliant creative
- Educational video content
- Appointment booking campaigns
- Local awareness and retargeting
Plans sized by the creative you need
Every plan covers strategy, tracking and management. The difference is how many new ads we produce each month. You pay ad spend directly to Meta.
The tools we use
These tools handle research, tracking and reporting. Experience decides what we do with the data.
Questions we hear a lot
If your question isn’t here, ask us directly. We reply within one business day.
Ask a question →Facebook or Instagram: which is better?
Usually both. They share one ad platform, and Meta shows your ads where they perform best. We adjust placements based on where your customers respond.
Do you make the ad creative?
Yes. Design, copy and short-form video are included in every plan. If you have photos or videos of your work, we’ll use them, since real content often performs best.
How much should I spend?
It depends on your goals and market. After the audit we’ll recommend a starting budget that gives Meta enough data to learn, and increase it once the ads are working.
Why are my Facebook leads low quality?
Usually the cause is the form, the offer or the optimisation event. We add qualifying questions, improve the offer and send lead-quality data back so Meta finds better people.
Who owns the ad account and Pixel?
You do. We work inside your Meta Business account, and the ads, audiences and data stay yours.
Do iPhone privacy changes still affect tracking?
Yes, which is why we set up the Conversions API alongside the Pixel. It sends events from the server, which gives Meta more reliable data.
Related services
Social ads work best alongside search ads and a website that converts.
Turn scrolls into customers.
Start with a free Meta Ads audit, or talk to us about your goals. Or call +91 70138 40985.