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Practical, jargon-free guides to help you get found, win more customers and make smarter marketing decisions.
How to get your business recommended by ChatGPT
AI assistants now answer questions like “who should I hire?” for many people. This six-step guide shows how to get your business named in those answers.
The local SEO checklist for 2026
Everything a local business needs to win the map pack, from Google Business Profile to reviews and service-area pages.
Google Ads vs SEO: where should your budget go first?
Speed versus compounding returns. A simple way to decide, and why most businesses end up using both.
What is GEO? Generative engine optimisation in plain English
AEO, GEO, AI SEO: what the new acronyms mean and what changes for your website.
Core Web Vitals explained for business owners
LCP, INP and CLS in plain English: what they measure, why they matter and how to fix the usual causes.
Meta ad creative that converts
Hooks, formats and offers that stop the scroll, plus a simple routine for testing them.
How to read an SEO report (and what to ignore)
The five numbers that matter, the vanity metrics that don’t, and the questions to ask your agency.
How to get your business recommended by ChatGPT
AI assistants now answer questions like “who should I hire?” for many people. This six-step guide shows how to get your business named in those answers.
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