Show up when buyers ask ChatGPT
People now ask ChatGPT what to buy and who to hire. ChatGPT ads let you place a clearly labelled offer next to those conversations. We help you test the channel carefully, with tracking from day one.
A careful first test
| Conversation topic | Clicks | Leads |
|---|---|---|
| choosing an accounting firm | 212 | 15 |
| small business bookkeeping | 184 | 12 |
| gst filing help | 151 | 9 |
| tax planning for startups | 93 | TEST |
Testing a new channel without wasting budget
Caution makes sense with a new channel. This is how we help you test it without wasting money.
If your customers research in ChatGPT, your competitors will start advertising there too.
New channels come with hype, which makes it hard to separate a real opportunity from fear of missing out.
An untracked test teaches you nothing, and a big untested budget teaches expensive lessons.
Start small and measure everything
ChatGPT ads are a new channel and are rolling out in stages. Formats, targeting and availability depend on your market, and they are changing quickly.
We keep up with what’s available, run small pilots for businesses where the channel makes sense, and connect the results to real leads. You learn early without betting your budget.
What a ChatGPT ads pilot includes
From deciding whether to test, through to clear results. The same team also runs your search and AI visibility work.
Readiness check
We find out first whether the channel is available to you and whether your buyers use it.
- Availability & eligibility
- Audience & category fit
- Go / no-go recommendation
Topic & intent mapping
We find the conversations where your offer helps the person asking.
- Conversation topic research
- Buying-stage mapping
- Exclusions & sensitive topics
Conversational ad copy
Ads written to sit naturally next to a helpful answer: clear, useful and not pushy.
- Specific, helpful offers
- Multiple angles to test
- Policy-compliant copy
Landing pages for AI traffic
Pages that answer the follow-up question a ChatGPT user is likely to have.
- Answer-first layout
- Clear next step
- Fast and mobile-friendly
Tracking & attribution
Clicks, leads and sales tracked, so you know what the pilot achieved.
- UTM & GA4 setup
- Conversion events
- CRM hand-off
Budget pilots
Time-boxed tests with a capped budget and success criteria agreed up front.
- Capped test budgets
- Clear success metrics
- Decision at the end
Planned with AI search
We plan paid and organic AI visibility together.
- Shared prompt research
- Organic and paid side by side
- One combined report
Findings report
What worked, what didn’t and what we’d do next, in plain language.
- Results against targets
- Topic & copy insights
- Recommendation to scale or stop
How we approach ChatGPT ads
These four rules shape every plan we write and every campaign we run.
Pilot first
A new channel deserves a small, well-designed test before a big budget. We learn cheaply, then scale.
Be useful
People in ChatGPT are researching. Ads that help with their next decision perform better and protect your brand.
Judge it on leads
We judge the channel on real leads and costs.
Plan it with search
ChatGPT ads work alongside your AI search and Google presence, so we plan them together.
From a small test to a decision
You’ll always know what we’re working on and why. Tap a step to see what it includes.
- Availability checkFor your country and category
- Audience fitWhether your buyers use ChatGPT to research
- Success criteriaTarget cost per lead agreed
- Tracking & UTMsLeads traceable to the channel
- Landing pageAnswer-first, built for AI traffic
- Ad copy variationsSeveral helpful angles
- Controlled launchSmall, capped budget
- Weekly check-insWhat we see in the early data
- Copy & topic adjustmentsImprovements while the test runs
- Results against targetsLeads, costs, quality
- FindingsTopics, messages, audiences
- RecommendationScale, refine or pause
See where you stand first. The free audit takes about a minute.
Run free audit →
Your work is handled by our team of freelancing experts from the industry. (Rakesh Siliveru, Akhil Kammari, Nibin Yohannan, Sai Mohan Bopparaju)
Meet the team →What a pilot looks like
A focused test takes weeks rather than months. This is the usual shape.
Readiness
Availability, fit and success criteria confirmed.
Set up
Tracking, landing page and ad copy ready.
Pilot
A capped-budget test with weekly check-ins.
Decide
A findings report and a clear recommendation.
How STARC compares
A new channel attracts a lot of hype. This is how our approach compares.
| Testing it yourself | Hype-driven agency | STARC | |
|---|---|---|---|
| Starting point | ~Trial and error | ✕Big budget from day one | ✓Readiness check and small pilot |
| Tracking | ✕Often skipped | ~Clicks only | ✓Leads and sales, end to end |
| Landing pages | ~Homepage | ~Generic pages | ✓Answer-first pages for AI traffic |
| Advice | ~Up to you | ✕Always “go” | ✓Clear go, refine or stop |
| Strategy | ✕Separate from SEO | ✕Separate from SEO | ✓Planned with AI search and SEO |
| Cost | ~Salaries and training | ✕Agency fees and overheads | ✓Freelance rates, lower than agency fees |
Who should test ChatGPT ads
Every business finds customers differently, so we adapt the plan to how yours buy.
Local service businesses
When people ask ChatGPT to help them choose a local provider, a well-placed offer can win the call.
- Service-plus-location topics
- Clear, local offers
- Click-to-call landing pages
- Call tracking
E-commerce stores
Shoppers ask ChatGPT for product advice and comparisons, and relevant product offers can reach them there.
- Product-comparison topics
- Offer and bundle tests
- Product landing pages
- Sales tracking
B2B & SaaS companies
Vendor research increasingly starts in ChatGPT. Appearing there early can put you on the shortlist.
- “Best tool for…” topics
- Demo and trial offers
- Comparison landing pages
- Pipeline tracking through your CRM
Clinics & professionals
People ask ChatGPT how to choose a specialist. Helpful, compliant offers can build trust early.
- Educational offers
- Policy-compliant copy
- Booking landing pages
- Enquiry tracking
Plans sized by the topics you want to test
Every plan starts with a readiness check. The difference is how many conversation topics we test. You pay ad spend directly to the platform.
The tools we use
These tools handle research, tracking and reporting. Experience decides what we do with the data.
Questions we hear a lot
If your question isn’t here, ask us directly. We reply within one business day.
Ask a question →Are ChatGPT ads available for my business?
They are rolling out in stages, so availability depends on your country, your category and the platform’s current rules. Our readiness check tells you where you stand.
What do ChatGPT ads look like?
They appear as clearly labelled sponsored content alongside ChatGPT’s answers, kept separate from the answer itself. Formats are still changing, and we keep up with them.
Do ads change what ChatGPT recommends organically?
No. Paid placements are kept separate from ChatGPT’s answers. Getting recommended organically is the job of AI search optimisation, which we can run alongside your ads.
How much budget do I need for a pilot?
Pilots are deliberately small and capped. We’ll suggest a budget during the readiness check, based on your category and goals.
How do you measure success?
Before launch we agree a target cost per lead or sale, and set up tracking so every lead can be traced back to the channel.
Should I do this instead of Google Ads?
Usually alongside it. Google Ads is proven and scalable; ChatGPT ads are a new opportunity to test carefully.
Related services
ChatGPT ads work best alongside organic AI visibility and proven search ads.
Find out if ChatGPT ads are right for you.
Start with a free readiness check, or talk to us about a pilot. Or call +91 70138 40985.